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Fishbelly
Premier Generic Hard Baits
Terminal Tackle
Metal Jigs
Hayabusa Lures & Hooks
- Freshwater
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Strike Pro
- Freshwater
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- Little Jack
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East Coast Fishing Lures

Undisclosed location in NJ, USA.

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The source for unique, premium saltwater and freshwater fishing tackle for fishermen targeting bass and other fish species along the East Coast. Fishing lures, hooks, hard baits, soft baits, jerk baits, poppers, crankbaits, hooks, swimbaits, glide baits, buzz baits, jigs, stick baits, surf lures, light tackle, inshore and topwater . Accessories, tools, apparel, technical and terminal tackle for sport fishing.